Task 2 (Part 2)

There are many different music video styles such as digital or stop-motion animation.

Digital animation for example is when an artist uses animation for their music video. This can be effective because it is different from most music videos. Here is an example of a artist using animation for their music video:

As you can see when you watch the video that the artist "Gorillaz" use animation in majority of their music and in this song Dirty Harry, you can see that there is animation and the animation represents individual in the band. This is very successful because it had made them very well known. 




Stop-motion animation is when the animation is in a jumpy style. There are many examples of this, but the most successful and most popular is Peter Gabriel - Sledgehammer. They way they do this is that they move what ever they are filming, film it then pause then move and it is a endless cycle and is done until the motion is complete. Here is the song "sledgehammer":





Also, animation is not just a effective way of making a music video. Lip syncing also also very successful, many different bands and artists have used this Method.Here is music band that have this in their music video that uses this. Temper Trap - Love lost is a video that uses this, and it has became a very successful video. 

Here it is below: 

Some artists also choose to make their videos to interpretative, narrative, parody or referencing other artists or media. This is a good way because it attracts people to watch their music video. I am going to give you an example of one of these, which will be a music video which is a parody, for example Sid Vicious - My way, which is making fun of frank Sinatra. Here it is, as you can see Sid vicious is imitating Frank Sinatra : 



Also one way for a music video to be successful is when an artist uses a homage for their video. These homages can relate and be anything, could be to other styles of music, other artists etc. Here is an example of a homage, from the Band Outkast and the song is hey ya, which gives homage to 50's and 60's live music shows. Here is the video below: