For this task I have edited to the beat of a song. As you will see by the video that I have used different styles and methods to create the music video and make it in time with the beat.
Here is the music video:
What I had to do was create a music video with a collection of different clips, with different things going on in them. For example one clip will have the people in animal costumes break dancing then the next scene will be two of the actors in a car driving along. I had to combine them and edit them to the best of the song to match the tempo and the paste of the beat.Here is a screen shot of one of the shots and the music to it ( The music is the green bar underneath):
To Create this music video I went on to Final Cut express to create the video and I went onto File, Import and folder and from there I selected the folder with all of the clips in and the track that I was going to use which was a song by Grandmaster Flash and the Furious Five - The message.
The First thing i had to do was drag the track to the time line on the second line, and then lock it so that my music will always be there. Here is a print screen of the button that you click so this will allow you to do it.
Once this is done, it will keep your music there and it will not be effected by anything you do, for example if you you cut out a bit of the music by accident, if the lock is on this will not happen so therefore it is safe. Here is the track in the folder in which the song is in, and a screen shot of the music in place and the lock button in which you click in order to do the above.
The next step I took, was to view the different clips that I had, and to see which clip best matches to that particular part of the song. For the first part of the song I had to find a certain part of a clip and match it to the style of the beat in the beginning. Then i had to use different techniques and effects to make it look like a Music video.
I used many Techniques to make the music video have a bit more of style to it and to make it stand out more than just normal clips being collided together. One of the effects that I used was the split screen effect witch allows me to put more than one clip together at the same time.
To do this first you have to get the a clip which is the same length and place it above the clip that you wish to make it into a split screen. like so. Now on the second screen you will have a grid over the clip and all you will have to so is make it small by dragging the corners.
There are many different music video styles such as digital or stop-motion animation.
Digital animation for example is when an artist uses animation for their music video. This can be effective because it is different from most music videos. Here is an example of a artist using animation for their music video:
As you can see when you watch the video that the artist "Gorillaz" use animation in majority of their music and in this song Dirty Harry, you can see that there is animation and the animation represents individual in the band. This is very successful because it had made them very well known.
Stop-motion animation is when the animation is in a jumpy style. There are many examples of this, but the most successful and most popular is Peter Gabriel - Sledgehammer. They way they do this is that they move what ever they are filming, film it then pause then move and it is a endless cycle and is done until the motion is complete. Here is the song "sledgehammer":
Also, animation is not just a effective way of making a music video. Lip syncing also also very successful, many different bands and artists have used this Method.Here is music band that have this in their music video that uses this. Temper Trap - Love lost is a video that uses this, and it has became a very successful video.
Here it is below:
Some artists also choose to make their videos to interpretative, narrative, parody or referencing other artists or media. This is a good way because it attracts people to watch their music video. I am going to give you an example of one of these, which will be a music video which is a parody, for example Sid Vicious - My way, which is making fun of frank Sinatra. Here it is, as you can see Sid vicious is imitating Frank Sinatra :
Also one way for a music video to be successful is when an artist uses a homage for their video. These homages can relate and be anything, could be to other styles of music, other artists etc. Here is an example of a homage, from the Band Outkast and the song is hey ya, which gives homage to 50's and 60's live music shows. Here is the video below:
To do this first you have to get the a clip which is the same length and place it above the clip that you wish to make it into a split screen. like so. Now on the second screen you will have a grid over the clip and all you will have to so is make it small by dragging the corners.
