Purpose of a music video
The purpose of a music Videos is to get noticed and to get promotion. Promotion from an advert can be to get noticed and more popularity, it also markets an image and this can lead to many things, such as a bigger income. The main purpose of an music video is an advert and as an advert different music videos can work in different ways. Some music videos they are advertising the song, they are illustrating the song and telling the story. Also some artists and bands use synergy to promote and advertise films, tv programmes. Here is an Song in which the band "Nickelback" promote the film "spiderman" here it is below.
Extension of income
Many music videos give the artist/artist's an extension of income, which means it makes them more money. This can happen from what type of the music video it is, and what happens in it. For example the song Gangnam style by PSV has had the most views ever on youtube with over a billion views. this had made PSV very famous by the views he has.
The reason for this is the way he shot the video, it promoted the song by making it known worldwide. Here is the video below and as you can the video has made it an sensational hit;
Extension of outlets
Depending on how the good and successful the music video is and the song it can lead to many things other than an extension of income this could, be dvd's, CD's sales etc. The more popular the pacific video becomes the more available it will be because many people would wanna listen to the song because of the video so, the main aim of a music video is mainly to promote the song.
Producers Strategies
Many artist's produced their music videos independently. There a lot of artist's that have used this method, and it has been very successful and has many ratings. Artists's such as Ok Go have used this many of times and they have became very popular with their video "Here it goes again".
Independent Music Videos
Many artists create their own music videos. There are many advantages and disadvantages to doing this, because it will either end up a hit or end up as a failure. Also the advantages to this is also a small budget. If you are doing the music video yourself you would not need to hire anyone, such as camera man, producers etc, so it is a clever way to save money, and gain popularity. Here is an example;
Here below is the band "OK Go" and as you can see they have made this music video themselves and it became very popular and therefore became a success.
